Loyalty Is Key to Online Travel Market

Travel suppliers use loyalty programs to stay competitive online.
Many travelers know the trick to getting the best price online: They
shop at online travel agencies, then book rooms or flights on a
supplier’s site.

Yet online travel agencies are still fierce competitors. Although a
head-to-head matchup favors suppliers, many consumers still say "It
depends" when it comes to their purchase preferences, according to a
survey conducted by market research firm eVOC Insights and RelevantView.

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