Lodging Interactive, a full-service digital marketing and social media engagement agency exclusively servicing the hospitality industry, has once again earned a coveted Magellan Award from Travel Weekly in the Hospitality Website Category. This year, the company was selected as a 2013 Gold Magellan Award Winner for its "outstanding" design and development work for Green Mountain Inn.
"Once again being selected as a Magellan Award Winner is an important accomplishment because it proves to our customers that we represent a high standard of excellence within the travel industry," said DJ Vallauri, Lodging Interactive founder and president. "While our competitors make claims to being the 'best' our award-winning track records speaks for itself. By earning this Gold Magellan Award, Travel Weekly is saying that 'Lodging Interactive is among the best in the travel industry.' We couldn't be more proud."
Since 2001, Lodging Interactive has provided more than 650 hotels, resorts, spas and restaurants in more than 35 countries with proven ROI-driven online marketing services, including: website design and development, search engine marketing, social media marketing, and online reputation management. The full-service agency also has developed website management tools for optimizing search, maximizing bookings and protecting each hotel's online reputation.
Since January, Lodging Interactive has added the following tools and programs to enhance its services portfolio:'
· Gift Hotel – A service that enables properties to create gift card listings on www.GiftHotel.com and receive qualified sales directly to their websites where transactions are processed. There are no commissions to pay or revenues to share.
· eNewsletter Service – A fully managed program that includes professional copywriting, creative design, email list management, distribution and analytics reporting.
· Facebook Widget – An addition to its popular online Guest Review System, Lodging Interactive's new Facebook Widget links comments from the hotel's website to its Facebook page in real time. The tool enables potential guests to read guest reviews on Facebook and enables past guests to leave reviews directly on Facebook.
· HotelFAQs – A tool that enables hotel websites to offer comprehensive Frequently Asked Questions (“FAQs”) pages. The results are increased booking conversion rates, reduced customer calls to the front desk and exceptional online customer service.
Green Mountain Embracing Digital Marketing
In addition to website design, Green Mountain Inn, located at 18 Main Street in Stowe, Vermont, has turned to Lodging Interactive for expanded SEO and pay-per-click services to enhance the efficiencies of its award-winning website. The historic property, built in 1833, also relies on CoMMingle by Lodging Interactive, an engagement and social media marketing agency, to help grow its social media presence and protect its online reputation through consumer sentiment monitoring and more. Green Mountain Inn also utilizes Lodging Interactive's eNewsletter service to send a consistent message from the hotel to its email list.
"Lodging Interactive does much more than build hotel websites," Vallauri said. "We are a company committed to full-service digital marketing and social media engagement. Keeping website and mobile web content fresh is just the first step to hotel success in today's digital media age. Scrutinizing the property's reputation via the web and social media channels and responding to guest reviews is critical for operational success and true customer-relationship management. Adding in supplemental services that also help to increase revenues, provide analytics and keep travelers connected to the hotel and to each other across the social media channels is a value-added bonus. More than ever before, hoteliers can count on Lodging Interactive to provide consistency of managed services across the board for all their managed digital marketing needs.
"For Lodging Interactive, consistently winning awards is pretty nice too," he said. "I would like to thank our talented team of web experts for their ongoing hard work and dedication to keeping the websites of our hotel customers fresh and engaging."