March 2010 Chatter Guard Industry Monitor Benchmark Report Is Out

Lodging Interactive, a leading interactive marketing agency servicing the hospitality industry and the publisher of the free Chatter Guard Monthly Benchmark Monitor Report has released its March 2010 report.

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March means spring, or more importantly for the hospitality industry, Spring Break. But warmer temperatures didn’t translate info warmer reviews, as average customer response dipped this month in almost every category. On a scale of 1-5, 5 being “fantastic” and 1 being “poor,” the average lodger indicated a 1.56% decline in Resultant Quality Score (3.85 to 3.79), a 1.84% decline in Dining (3.81 to 3.74), no improvement in Facilities ratings (4.04), and a 2.63% fall in Rooms (3.73 to 3.63). Other declines included Staff, which fell 2.24% (4.01 to 3.92), and in Value, which decreased from 4.82 to 4.45. The only area of improvement this month was in the area of Housekeeping, which saw a 6.04% rise (3.64 to 3.86).

 

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