Marketing in 2010: It’s All About the Data

Josh Jones-Dilworth is the Founder and CEO of Jones-Dilworth, Inc. a PR consultancy focused on bringing early-stage technologies to market. He blogs at joshdilworth.com.

“There are three kinds of lies: lies, damned lies, and statistics.” – Mark Twain

Remember that quote. In 2010 the very best marketers, PR professionals, and social media consultants will put data at the center of everything they do. For anyone unfamiliar with these concepts, just as with social media, data marketing may seem opaque or intimidating at the beginning. The only way you ever learn is by jumping in headfirst — become a data nerd, because data nerds are changing the world.

via mashable.com

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