Lodging Interactive and Masterminds Form Strategic Partnership

Lodging Interactive is pleased to announce a strategic partnership with Masterminds, a leading full-service travel and leisure creative advertising agency in Egg Harbor Township, N.J. This new alliance transforms the company from an interactive and social media marketing agency to one offering a comprehensive set of integrated marketing and media planning services, from branding to television/radio/video production and more.

"We are thrilled to strengthen our interactive marketing capabilities by offering our clients Masterminds' award-winning agency services through this partnership," said D.J. Vallauri, Lodging Interactive Founder and President. "Masterminds completes our product offering enabling us to offer fully integrated online and offline marketing plans with a proven track record for getting results. Masterminds’ talent has garnered an impressive collection of awards for their work in print, TV, radio, outdoor, online, direct mail and the disciplines of guerilla and experiential marketing. Their results-oriented approach to media advertising utilizes up-to-the-minute research from Nielsen, Arbitron, Simmons, Scarborough and others to evaluate all options and achieve maximum value for our clients' investment dollars.

Through its partnership with Masterminds, Lodging Interactive has the comprehensive resources to offer upgraded services to customers who require branding consultation, integrated advertising plans, award winning creative and full service media planning and management. The company’s ability to provide a single point of contact ensures a truly integrated marketing solution delivering proven results for hospitality customers.

"Today Lodging Interactive is a complete, one-stop-shop for everything marketing and advertising related that hotels, spa’s and restaurants need to stay competitive," he said. "By expanding our product offering to now include services typically offered only by large-scale ad agencies, Lodging Interactive is creating even more value for our customers."

Lodging Interactive remains focused on delivering comprehensive interactive marketing services exclusively servicing the hospitality industry, while its CoMMingle division continues to provide outsourced social media marketing services and reputation management.  New agency services, powered by Masterminds, now include:

• Integrated Marketing Plans
• New Product Introductions
• Branding Campaigns
• Logo Development
• Television Production
• Radio Production
• Media Planning & Placement
• Interactive Advertising
• Promotional Development & Sweepstakes
• Customer Loyalty Programs
• Direct Mail Programs
• E-blasts & Newsletters
• Photography & Videography
• Market Research
• Sales Kits
• Brochures
• Mobile Marketing

From Nancy Smith, CEO Masterminds: “Masterminds is pleased to partner with Lodging Interactive and looks forward to working together to provide truly integrated marketing and advertising solutions to a broad range of hospitality and leisure clients. To often, clients are forced deal with a variety of agencies in order to get interactive, social and traditional advertising services. Our unique partnership provides best in class services through a single agency relationship. We are especially pleased with this partnership because both companies share a unwavering commitment to client service and client satisfaction.”

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