May 2009 – Chatter Guard Benchmark Monitor Report is Out

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On average, U.S. hotels were relatively stable for the month of May, posting no strong gains or losses. The only exception was in the reviews of Facilities, which posted 5.7% gains (from 3.77 to 3.98). In general, luxury hotels and extended hotels were hit the hardest, posting strong declines. Upscale hotels stayed relatively stable, while the Mid-Range Hotels (both full and limited service) posted strong gains. On a scale of 1-5, 5 being “fantastic” and 1 being “poor,” the average hotel goer reported slight gains in Resultant Quality, from an average of 3.61 in April 2009 to 3.63 in May 2009. Dining experiences improved by 2.68% (3.36 to 3.45), and the Facilities rating, as stated earlier, increased substantially. The average Housekeeping scores posted only a slight loss, slipping by less than 1% (3.50 in April 2009 to 3.47 in May 2009), while Staff scores stayed stable (increasing from April’s 3.75 to May’s 3.76). The sharpest average declines for all hotels were in Rooms and in Value: visitors rated the quality of rooms 1.33% lower (from 3.76 to 3.71), and the sense of value fell 3.12% from April’s 3.52 to May’s 3.41.

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