Monetising Social Media

There are different options of recruiting samples and each Social Network Site (SNS) represents different key demographics, ie Facebook for US 18-24 year olds, MySpace for specific key markets (Music), and LinkedIn for SVPs of Human Resources from Fortune 500 companies.

Some networks are exploring selling sample directly to researchers, although banner ads and pop-ups are the most common way to source sample. On networks such as Facebook, purchasing traffic directly from application/widget developers is also possible (PeanutLabs was early in leveraging this opportunity). Others, including Anderson Analytics, have developed their own proprietary applications/widgets to survey or recruit sample.


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