MySpace Launches Beta Version of New Advertising Platform [SearchEngineWatch]

Social media networks have struggled to produce confidence
in their advertising options, but MySpace is hoping to change that with
the beta launch of Community Builder, the social networks’ new
advertising platform. According to Bryce Emo, Senior Vice President of
Sales, the new platform, “enables marketers to fulfill long-term
communication strategies with consumers who engage in and friend their
communities. It’s an opportunity to connect with users faster and
easier than ever before.”

Link: MySpace Launches Beta Version of New Advertising Platform [SearchEngineWatch].

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