Nearly Half Of Consumers Would Recommend A Product On Facebook

Consumers are more willing to engage with and buy from brands on social networking sites, according to a new study by Performics and ROI Research. The study found thirty-four percent of respondents who have used a search engine to find information on a product/brand after seeing an advertisement on a social networking site. In addition, thirty percent have learned about a new product, service or brand from a social networking site. "Social networks are creating a monumental shift in how people communicate with each other and with brands," said Michael Kahn, SVP of Marketing at Performics.


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