Niche Sites Invigorate Online Travel

New online travel sites are chipping away
at some of the expertise that drives people to online travel agencies
(OTAs), which are themselves already pressured by travel supplier sites
run by airlines and hotels.

Recent offerings from Farecast and FareCompare help consumers determine
the best time to book airline tickets. Travel social networking sites
like Gusto.com let visitors share itineraries and trip information.

Capitalizing on the online video rage, travelervideos.com lets
travelers upload vacation photos and videos and write their own travel
blogs – all of which can be shared with family, friends and other
travelers.

All this activity comes as research from comScore shows that travel
supplier Web sites are steadily taking share away from OTAs, due to the
success of their lowest-price guarantees.

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