Official Google Blog: Technologies behind Google ranking

In my previous post, I introduced the philosophies behind Google ranking. As part of our effort to discuss search quality,
I want to tell you more about the technologies behind our ranking. The
core technology in our ranking system comes from the academic field of
Information Retrieval (IR). The IR community has studied search for
almost 50 years. It uses statistical signals of word salience, like
word frequency, to rank pages. (See "Modern Information Retrieval: A Brief Overview"
for a quick overview of IR technology.) IR gave us a solid foundation,
and we have built a tremendous system on top using links, page
structure, and many other such innovations.

Link: Official Google Blog: Technologies behind Google ranking.

0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply