Online hotel reputation battle continues

"At World Travel Market's seminar “Reputation, Reputation, Reputation – How to manage and respond to what is being said about your hotel online,” hoteliers were warned to ignore their online reputation at their own peril.

Chairperson Pamela Carvell, VP of the Hotel Marketing Association, introduced the topic by emphasizing that “10 billon dollars per annum of the travel business is being influenced by consumer-generated content.

“Word of mouth is now both global and immediate, which presents a major challenge for anyone working anywhere in hospitality,” she said."


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