Online Marketing Consultants Say Content is Key

Websites with more content rank better with the search engines. Any online marketing consultant will emphasize, however, that “more” isn’t enough. For successful SEO, your site needs a steady stream of fresh, relevant content.

Above all, know your audience. Understand what your readers want and give it to them. More content:

  1. Feeds the search engines.
  2. Encourages return readers.
  3. Serves as a keyword platform.
  4. Helps distribute PageRank (through relevant internal linking.)

Online marketing consulting emphasizes the need to build site authority. Information rich, relevant text is the most affordable SEO tool at your disposal to achieve that goal.


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