Online Shoppers Listen to Word-of-Mouth – eMarketer

More than half of consumers
surveyed (51.6%) said something they saw in a magazine prompted them to
conduct an online search. Nearly the same number (47.7%) said reading
an article led to a search. Broadcast TV, newspapers and cable TV
rounded out the top five, while face-to-face communication was sixth,
at 35.3%.

Link: Online Shoppers Listen to Word-of-Mouth – eMarketer.

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