Online Travel Sector Cleared for Takeoff

After years of healthy growth, a perfect storm comprising the
global recession, high unemployment, terrorism scares, flu-pandemic
fears and continued economic uncertainty took a devastating toll on
the U.S. travel industry in 2009.

Despite such difficulties, use of the online channel for
researching, discussing and booking leisure and business travel has
shown surprising resilience and will grow to constitute an even
greater percentage of the total travel market in the
post-recessionary environment.

While sales declined 6.7 percent in 2009, eMarketer projects that
U.S. online leisure and unmanaged business travel sales growth will
begin to accelerate this year, peaking at 7 percent in 2012, when
sales will hit $105.4 billion.


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