eMarketer reports that by 2010 roughly 46 percent of total
travel sales will be booked online, second only to computer hardware/software
in the B2C category. Other industry
analysts have reported even higher numbers.
estimates that online sales of leisure and unmanaged business travel reached a total of $65
billion last year that the total will grow to $122 billion by 2009, a near
doubling of the market in just four years.