Paul Gillin’s Social Media Report: Tips for Dealing with Online Negativity – iContact Community

Paul Gillin's Social Media Report: Tips for Dealing with Online Negativity – iContact Community.

Anyone who embarks upon a social
media campaign risks opening him- or herself to attack. Even the most
noble causes can run afoul of extremists. In the vast majority of
cases, these problems can be contained with sufficient planning. The
trick is not to get caught flat-footed by criticism you didn’t expect.
In fact, when managed professionally, negativity can actually enhance
your image by demonstrating that you’ve thought through the issues in
detail.

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