Transat A.T. Inc., an integrated company specialising in the
organisation, marketing and distribution of holiday travel, is focusing
on educating the consumer on the value of dealing with a travel agent,
and ensuring that there is value through training and recruitment
When it comes to critical issues related to consumers in the travel
industry, Transat Distribution’s Director of Marketing Tanya Sampson
says getting the focus off price is critical in building a brand.