Personalized Search Changes Everything … Or Does It?

Earlier this month, Google launched personalized results by default for all users. SEOs should have already read Danny Sullivan’s analysis of the shift (which is quite excellent) and I also suggest checking out David Harry’s Guide on the topic. Sadly, despite some good advice, it appears that a lot of folks are still worried that this is somehow the “end of SEO” or demands a “completely new look at SEO practices.”

http://www.seomoz.org/blog/how-personalized-search-changes-seo-and-doesnt

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