Hotel Digital Marketing
Hotel Digital Marketing encompasses so many different areas, that you might have a hard time deciding which one best suits your hotel online marketing needs. We’ll assess these different areas and try to help you define which hotel internet marketing areas you should focus on in the coming years.
Hotel Digital Marketing Plan
Your hotel digital marketing plan should include the following:
- Mobile ready Hotel Website – Make sure you have a responsive website. With mobile becoming the preferred way to search, it’s paramount your visitors can reach you on any device. (desktop, mobile, tablet)
- SEO – SEO has consistently proven to be the cheapest (over time) and most effective way to garner relevant traffic to your website. Once your site has traffic, you can focus on niche opportunities such as events, meetings and weddings.
- SEM – While you are waiting for your traffic to arrive from SEO, create a PPC Campaign with keywords that are more competitive, but will bring you relevant traffic.
- Social Media – A social media presence is a “must have” in today’s marketplace. This is no longer something you can opt to do.
Digital Marketing for Hotels
Since 2001, Lodging Interactive has focused on each of these hotel internet marketing areas to bring your online hotel marketing plans to life. Our hospitality digital marketing strategies and tactics create successful campaigns, allowing you to book more rooms, increase meeting and wedding RFPs.