Hotel Marketing Firms
Hotel marketing firms specialize in so many different areas, that you might have a hard time deciding which digital marketing company is best for your hotel marketing needs. We’ll assess these different areas and try to help you define which marketing strategies and tactics you should focus on in the coming years.
Digital Marketing for Hotels
When planning digital marketing for your hotel, consider the following:
- Mobile ready Hotel Website – Make sure you have a responsive website. With mobile becoming the preferred way to search, it’s paramount your visitors can reach you on any device. (desktop, mobile, tablet)
- SEO – SEO has consistently proven to be the cheapest (over time) and most effective way to garner relevant traffic to your website. Once your site has traffic, you can focus on niche opportunities such as events, meetings and weddings.
- SEM – While you are waiting for your traffic to arrive from SEO, create a PPC Campaign with keywords that are more competitive, but will bring you relevant traffic.
- Social Media – A social media presence is a “must have” in today’s marketplace. This is no longer something you can opt to do.
Hotel Marketing Agency
Since 2001, Lodging Interactive has focused on each of the above hotel digital marketing areas to bring your online hotel marketing plans to life. Our hospitality digital marketing strategies and tactics create successful campaigns, allowing you to book more rooms, increase meeting and wedding RFPs.