Paid Search grows more sophisticated each year. Since 2001, Lodging Interactive has been a paid search advertising agency. In addition, we are also a Google Certified AdWords partner. Adding paid to click advertising to your hospitality ad spending just makes more sense in this day and age. It’s a great marketing strategy which helps to focus on instantly reaching your target audience, as opposed to SEO, which takes time.
Paid to Click
Lodging Interactive provides the following Paid to Click Marketing services:
- Complete Paid Search Advertising Management – Once you help us identify the unique qualities of your hotel and market area, we completely manage your PPC Campaign. This includes: keyword selection, target market, creating ad copy, managing your budget and PPC reporting. We manage the day to day operations, so you can focus on your hotel, not your PPC marketing.
- PPC Advertising Cost – we pay attention to the details, keeping your PPC advertising spend at the level you desire. We’ll also let you know if a keyword is too expensive for your needs or if you should be putting additional monies into your PPC campaign.
- PPC Reporting – Our Monthly PPC Reports show you click through rates (CTR), ad spend, impressions, average cost per click (CPC) and keywords driving the most traffic to your site. We’ll also make suggestions as needed and compare previous data (if applicable). This way you know what direction you are heading and are never in the dark about your paid search marketing.