Pricing Strategies for the Downturn – Conversation Starter – HarvardBusiness.org

I used to love the television game show "The Price is Right." Beyond the insane level of excitement of the show
was the oddly compelling quest to discover the right price of everyday
items like refrigerators and bar stools. I always wondered how people
could be off by multiples of the actual price–"people" including me, I
confess.

Pricing Strategies for the Downturn – Conversation Starter – HarvardBusiness.org.

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