They say “a picture is worth a thousand words”. In today’s hotel content marketing no truer words have ever been spoken. Images help to sell your hotel. People will remember 80% of what they see versus 20% of what they read. The perfect image will resonate with the potential hotel guest who makes purchasing decisions based on the emotional connection to your hotel visuals. So how do you pick the best image to promote your content and relay your message?
When choosing an image, it’s clear that it needs to support your subject but it’s just as important to make sure the image captures the right feeling. For example, in trying to promote a hotel’s beachside activities, we can find a slew of beach photos but choosing the one that evokes the emotion ‘I want to soak in some rays on that beach at that hotel’ is what you want.
Creating images with an authentic feel allows the viewer to be there without physically being present. The best image choice comes when you entice the senses and provoke emotions. You want them to imagine experiencing that cozy bed, that pristine beach, that happening locale or that scrumptious looking dish at the hotel’s restaurant.
There are many online options for finding images to use in your hotel content marketing, and it’s all contingent on whether you have the budget to pay for it, the amount of time you have to invest in your search, whether or not you need a high resolution image and image sizing considerations.
What’s also important to remember is that images use a lot of data which can considerably slow down a page, not to mention wreak havoc on your site ranking. You will want to resize and optimize your images to avoid frustrating your hotel site visitors with a slow loading page.
Images are meant to support your hotel content marketing efforts and, if you’re looking to simply augment your hotel website, blog posts, social media content etc. then there might not be a need to look beyond your own hotel staff. With today’s smartphone technology, any one of your hotel staff can become an amateur photographer producing some solid photos of your property, activities or even local events and places.
The whole point is to capture the traveler in any stage of their travel journey through authentic, genuine images in your content. The emotional response you will get from your image choice is just as valuable to a hotel as the more traditional sales driven campaigns since it provides a spark that can fuel the discussion about your hotel’s values and culture. What type of images do you choose for your hotel content marketing? Choose wisely.