PRSA Digital Impact Conference – Optimizing News Content for Search Engines Online Marketing Blog

The buzz about SEO in the public relations industry has grown
tremendously over the past 2-3 years. Press releases in particular,
have been the easy target for promotion as candidates for optimization.
With the growing use of Google and Yahoo News, optimizing press
releases have been an easy way to gain prominent visibility in the
short term and in some cases, long term visibility in standard search
engines.

Link: PRSA Digital Impact Conference – Optimizing News Content for Search Engines | Online Marketing Blog.

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