Q1 2008 Click Fraud Down from Last Quarter, Up from Last Year [SearchEngineWatch]

Link: Q1 2008 Click Fraud Down from Last Quarter, Up from Last Year [SearchEngineWatch].

Click Forensics has released data showing a decline in click fraud rates in the first quarter of 2008. The overall industry number came in at 16.3%, which is down 16.6% quarter-over-quarter but up 14.8% year-over-year.

Search engine content networks saw a higher average click fraud rate at 27.8%, which is down 28.3% from last quarter but, again, up from last year by 21.9%.

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