Looking for the latest digital marketing predictions and mobile trends data? Then click on HotelCast 2.0, a free podcast produced by Lodging Interactive that is delivering hot information on search engine optimization, including new Google incentives and options for advertisers, and Facebook's plan to add social likeability and sentiment measurements to improve ad relevance. In addition, hear how Lodging Interactive's Guest Review System is helping hotels take control of their guest reviews by stopping potential guests from using third-party review websites where they may never return or worse, book a competitor’s property.
"HotelCast 2.0 is the best 10 minutes a hotelier can spend getting up to speed on social media
marketing and search engine optimization," said D.J. Vallauri, Lodging Interactive President and CEO. "This podcast has quickly become a hospitality hot spot that enables busy hoteliers to get the information they need quickly to stay in the know and 'in the now' about the ever-growing,
ever-changing world field of online and social marketing.
"One of the biggest things we are truly excited about in 2012 is our Guest Review System," Vallauri said. "Market research shows that more than 75 percent of online travel buyers will consider consumer reviews prior to making their online travel purchase. Lodging Interactive's GSR is a web-based review-management system that empowers hotels to collect their own guest reviews and post management responses on their websites. Hear how hotels are benefitting by letting consumers post their comments and score their hotel experiences based on service attributes, and learn why sharing guest reviews on Facebook and other social media channels can keep hotel management and owners better protect their online reputations in real time."
Podcast Promotes Predictions
Also on HotelCast 2.0, Matt Lawson, vice president of marketing for Marin Software, serves up five digital marketing trends to watch out for this year. Topping his list is Google's new offerings to advertisers created to counteract Facebook's rising popularity. Hear how Google continues to innovate its advertising products to maximize online advertising dollars.
Finally, Greg Sterling, a contributing editor at Search Engine Land, makes 12 Mobile predictions for 2012, including: Smartphones penetration will rise to 65% by year end in the U.S.; Google and Microsoft will beef up their voice offerings to better compete with Siri; Apple will launch its own mapping service for iOS; Tablet computer sales till top out at 100 million units this year, with the iPad taking 65 percent of the market; and Amazon will purchase a mobile ad network.
"Greg's predictions in 2011 came true, so it will be very exciting to see if his '12 for 12' will be equally as insightful," Vallauri said. "To hear how your hotel can leverage the power of social media, including how CoMMingle by Lodging Interactive is helping hoteliers avoid pitfalls and risks associated with online marketing, tap into HotelCast 2.0."
The next edition of HotelCast 2.0 will broadcast in April 2012.