Report Focus: Business Travelers in Midscale Hotels

Report Focus: Business Travelers in Midscale Hotels | Produced by HSMAI and
iPerceptions | An impressive 44% of business travelers visiting hotel brand
websites are “bookers” and actually make or change a reservation, according to a
new joint study from the HSMAI Foundation and iPerceptions that measured
business travelers in the mid-scale hotel segment. Furthermore, 4 in 10 of
website visitors are first timers, and only 22.1% mid-scale business travelers
abandon their plan to make an online transaction versus 31% for leisure
travelers.

Click here to download PDF report.

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