Search Marketing Service Enables Chain Hotels To Create Optimized Customized Landing Pages For SMERF Markets

PARSIPPANY, NJ , October 26, 2010 – Lodging Interactive, an award winning Interactive and Social Media Marketing Agency exclusively servicing the hospitality industry, today announced the introduction of, an innovative way for hotels to establish customized landing pages to capture business from local demand drivers.

“ is an innovative new service that enables hotels to position themselves to book business from local demand drivers. is especially effective for branded hotels that do not have a website, yet still want to capture business from the Social, Medical, Educational, Religious and Fraternal (SMERF) markets,” said Mr. DJ Vallauri, Lodging Interactive’s Founder & President. “ will take online shoppers users from the hotel’s custom landing pages directly into the brand’s online booking engine all without the need of a stand-alone website.”

With hotels can aggressively market themselves online to capture incremental business from local and regional demand drivers such as:

• Events and conventions
• Local attractions
• Sporting tournaments and amateur travel teams
• Religious events
• Local corporations
• University and college events
• SMERF markets is a creative search marketing method combining proven Search Engine Optimization (SEO) copy writing expertise and state-of-the-art technology that offers hotels a customized landing page solution that is unmatched in the hospitality industry.

“ is not a tool that requires the hoteliers to research demand drives or to write their own content. Rather, with we provide a full “turn-key” custom landing page solution for our clients,” added Mr. Vallauri. key features include:

• Professionally written Search Engine Optimized landing pages
• Google map on every page with the hotel identified on the map
• Check availability reservations links on every page
• Request information links
• Search Engine XML site maps to expedite page indexing
• Ongoing Search Engine submission of all pages
• Monthly hosting services for all pages
• Monthly Search Engine Ranking Reports (SERP) for all pages

The service goes beyond the creation of effective customized landing pages. All custom landing pages are submitted to Google, Yahoo and Bing on an ongoing monthly basis. Additionally, each hotel receives a monthly Search Engine Ranking Position (SERP) report. example: The Wilshire Grand Hotel’s page for the search term “extended stay hotel rooms northern nj” ranks 21 out of over 600,000 competitive Google listings:


“We recently started using the service and have already started to see our custom landing pages appear on Google. The combination of Lodging Interactive’s keyword research, search engine optimization expertise and technology really does work for us,” stated Ed Reagoso, General Manager of the Wilshire Grand Hotel in West Orange, NJ.

For more information hotels can visit and can contact Lodging Interactive at 877-291-4411 extension 701.

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