Search Engine Marketing Cost Management

"Internet use as a means to research and to book travel will continue
to trend-up as technology and users become more sophisticated.
Competition will increase and companies that are able to invest in
travel research and booking feature improvements, targeted promotions
and robust CRM programs will reap the greatest benefits." This
statement is an extract from a report provided by the company; Research
and Markets. This same report projects that 30% of all travel bookings
originate on the Internet.

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