SEOmoz | 17 Ways Search Engines Judge the Value of a Link

SEOmoz | 17 Ways Search Engines Judge the Value of a Link.

It's 9:30am and you've just started a pitch for a new SEO client. They're the curious type – wanting to know how search engines rank pages, why the changes you'll recommend will make an impact, where you learned to do SEO, and who you can list as good examples of your work. As you dive deeper into the requirements for the project, you arrive at the link building section. The client wants to know why link building matters so much. You pull up a chart of Search Engine Ranking Factors, noting the large role that links play in the ordering algorithms. They're mollified, but have one last question:
How does Google decide how much a particular link helps my rankings?
That's where this blog post comes in handy. Below, you'll find a list of many of the most important factors the engines consider when judging the value of a link.

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