SEOmoz | Google Won’t Remove that Page You Don’t Like, But You (or Your SEO) Can

A reputation management campaign has three basic components:

  1. Identify which search queries (keywords) produce
    prominently listed, undesirable results (typically this is only the top
    10 – aka Page 1)
  2. Create content on multiple sites with
    the intention of outranking the negative content (remember that, in
    general, Google will only list a maximum of two pages from a single
    domain on a given results page)
  3. Optimize those pages
    with content & links to achieve rankings higher than the negative
    content, thus "pushing it down" to the 2nd page of results (or further)

SEOmoz | Google Won't Remove that Page You Don't Like, But You (or Your SEO) Can.

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