Twitter, as a popular social networking platform, is a viral marketing strategy all on its own, especially if your followers like your tweets and retweet them to their followers. However, I’ve recently noticed another trend in Twitter usage that increases its viral marketing capabilities through the use of hashtags.
What’s a hashtag, anyway? Also called the pound sign, the hashtag (#) is added to a tweet as a way of creating trackable categories, groups, or topics that others can use to search for info using the Twitter Search feature. One of the most common uses of the hashtag is to tweet what’s happening at an event or conference. The event organizer will request all attendees use a specific hashtag, i.e. #yourevent, when tweeting about the event to your followers. So, then, someone who isn’t present at the event but wants to follow what’s happening there can simply search for #yourevent and see what’s going on and what participants are saying and sharing about the event.
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