Every where you turn all you hear about is social media – Facebook, Tweets,
blogging, reviews. It can seem overwhelming and the thought runs through your
mind that your hotel should participate. But that gnawing question never goes
away – why should you?
Simple – it will go on with or without your participation. But that’s not
enough to know, is it? Don’t sweat it, the answer really can be found by the peaches
at the fruit store.
Growing up in
we would take a stroll to the local fruit store to buy some delicious treat
that was in season. So often my Mom and I would encounter Josephine at the
store doing the same thing.
So while they were selecting the good peaches from the pile, Josephine tells my
mother that the best peaches she ever had was during a vacation in
mother listened intently as Josephine often traveled and would know these
One thing about her was that she loved to talk. The conversation lead to the
hotel that Josephine stayed while in
small basket of fresh, juicy and delicious peaches at the front desk.
They didn’t realize that there were 3 or 4 other people standing around,
quietly listening to them talk about her vacation. Mom shared the conversation
with Dad as we sat in our backyard enjoying the peaches.
Our next door neighbor Helen was in the backyard with her husband when Mom
called her to the fence so she could share the summer acquisition of the
peaches. Helen said she heard Mom talking about
she began sharing experiences of her vacation last year. The next summer Mom
and Dad decided to visit
Social media isn’t a new phenomenon. It isn’t a new internet fad.
It’s that neighborhood conversation by the peach stand and in the backyard on a
hot summer night now communicated through the world every day and in every
Those conversations are going on with or without your participation.
Now wouldn’t it have been an amazing thing if there happen to be a manager of a
hotel at the peach stand that night?
Ok, now I want some peaches. It is peach season, you know. I’m thinking a
weekend getaway to
I bet I can find some really good peaches there. That is what Josephine, Helen
and my parents told me.