Social Media Expected to be Bigger Than Search

Stats published by Nielsen show that social media usage has increased by 82% in the last year, an astronomical rise. Facebook, Twitter, YouTube, blogs, and social interaction are becoming the focus of our online interactions, even more than search.

We’re social creatures, so it was only a matter of time until we figured out how to make the web an efficient medium for communication, sharing, and forging friendships. Now that we’re finally implementing the social layer though, it’s tough to find a scenario where the rise of social media doesn’t continue.

In ten years, when you access the web, most of the time you spend will be to connect with your friends. Almost all of that will be on social networks and through social media. It will be the #1 reason why we ever pull out our phones, tablets, or computers.

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