As I was gathering information for this blog post, the lyrics to an old song popped into my head. Of course I'll be giving away my age but all is fair in the land of blogging.
So what were the lyrics?
Anyone venture a guess? Now all of you in your 40's and 50's are already singing the song, aren't you?
The song's title is Blinded by the Light, a 1977 song by Manfred Mann. What I discovered is that the song was written and recorded by Bruce Springsteen in 1973. I didn't know that!
Ok, back to the topic. Well, actually, that is part of the topic which is why this whole lyric thing came up!
A recent study by AARP (American Association of Retired Persons) interviewed 1,260 adults over age 50 on the phone. It found that 27% of Americans, age 50 and older use social networks. 49% between the ages of 50 and 64 were extremely comfortable using the Internet.
What is interesting is that the younger generation have exposed the baby boomers to the beauty of social media. 47% of those who responded to the interview questions had heard of social networking through a family member other than a spouse; out of those 70% were informed by a child or grandchild!
What do these percentages mean in terms of your hotel business? It means that 3/4s of AARP's survey group said they connect through social media. That potential audience is socializing where your hotel could be engaging and interacting with them.
The platform for your hotel to share it's information is not limited to one demographic on social media. Every age group in all parts of the world are delving in and discovering the benefits, interaction and excitement of social media.
"Oh but Momma that is where the fun is"
The baby boomers are listening to them and joining.
Your hotel should also.
Until next time!
CoMMingle Social Media Marketing Manager