Social Media Today | Word of Mouth from non-loyal customers has the biggest impact on sales

When you are trying to “fabricate” Word of Mouth (WOM) for your offerings, who do you think of approaching first? Chances are that your first choice is to enlist the help of  your most loyal customers. After all, they have the success stories to tell others, they like you, and you have an existing relationship with them – it’s a “no-brainer.”


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