Social Media Touted as an Almost Magical Answer for Arizona’s Wounded Tourism Industry – But It’s Not Necessarily a Cheap One

SOCIAL MEDIA — Facebook, Twitter, blogs and
the like — are a free and almost magical answer for a wounded tourism
industry, but not necessarily a cheap one.

That was the message at a seminar on social media held Tuesday
during the Arizona Governor's Conference on Tourism at Loews Ventana

Using social media, particularly those geared toward smart
phones and other portable Internet devices, can tell a vast audience of
potential customers about a hotel or restaurant — and also tell the
proprietors a lot about their customers. But success requires constant

via, By Dan Sorenson, The Arizona Daily Star

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