networking sites are fertile ground for behavioral targeting, but
publisher concern about privacy invasion is limiting growth, a
JupiterResearch analyst said today.
U.S. Online Advertising Forecast, analyst Kevin Heisler said social
networking sites such as MySpace and Facebook have the potential to
wrench significantly more ad revenue from their audiences. However, the
keys to this un-tapped revenue, including the increased use of
behavioral targeting, are being held close to the vest by reluctant
publishers, he said.