I applaud Starwood Hotels for being the first major hotel brand to enable the posting of online guest reviews on their websites. Clearly they "get it" and it's only a matter of time before Marriott and Hilton follow suit. It will be interesting to see how Trip Advisor will react to their move which is a direct threat to its business model.
I'm pretty sure we've all seen this movie before, when hotels took back the control of their net rates from the OTA's. Deja vu for sure.
Independent hotels can also deploy their own collection and management of guest reviews on their websites by subscribing to our Guest Review System. We offer an inexpensive, web based solution which can be up and runnig in less than 10 minutes. We even offer a FREE TRIAL to our Guest Review System.
Let me know what you think,
Founder & President
Lodging Interactive & CoMMingle