Starwood Launches Auction Site

Starwood Hotels & Resorts Worldwide,
Inc. (NYSE:HOT) and its Starwood Preferred Guest(R) program is
introducing a new online auction website where members can use their
Starpoints(R) to bid on exclusive, once-in-a-lifetime experiences.
Moments by Starwood Preferred Guest lets members transform their
Starpoints into extraordinary lifestyle events – giving them insider
access to red carpet movie premieres, closed rehearsals with today’s
top music artists, private dinners with world-renowned chefs, rounds of
golf with PGA TOUR pros and more. Starting today, members can visit www.spg.com/moments and bid on a full range of specially curated experiences not available anywhere else.

It’s Better on the Inside…

Sit in on a private pre-show sound-check with Justin Timberlake or
watch Gwen Stefani rehearse unscripted before taking a front row VIP
seat at their concerts. Attend the premiere of Showtime’s original
series The Tudors and mingle with the cast on the red carpet, tour
renowned artist Georgia O’Keeffe’s private residence or sit ringside at
the upcoming Oscar de La Hoya/Floyd Mayweather fight and celebrate at
the private post-fight party. These are just a few of the exciting
happenings that are now available for bidding. The auction site will be
updated regularly and upcoming events include a private dinner with
Jean-Georges Vongerichten at his signature, namesake restaurant in New
York City, red carpet access to upcoming Hollywood premieres and more.

According to Robin Korman, Vice President of Loyalty Marketing for
Starwood, during a three month pilot for the new auction site several
events created a bidding war among members. A Justin Timberlake private
sound-check session and VIP concert tickets started with a minimum bid
of 20,000 Starpoints and was auctioned for more than 120,000 – the
equivalent of a 12 night stay at The Westin St. Maarten or Le Méridien
Cancun. A Superbowl package, including tickets to the game and access
to several private pre-game events, started bidding at 250,000
Starpoints and ultimately sold for more than 500,000.

‘Moments by Starwood Preferred Guest give our members access to
once-in-a-lifetime events that go beyond just offering tickets to a
concert or sporting event,’ said Korman. ‘We want to make an emotional
connection with our members that extends outside of our hotel doors by
providing them with rich experiences that go beyond the world of
upgrades and free flights. Moments is designed to play to people’s
passions with amazing events that are available only to our members.’

To make sure members don’t miss out on the experience of a lifetime,
Moments will introduce a cash and points option to the site shortly –
allowing bidders to use a combination of cash and Starpoints for
auction events. For more information about Moments by Starwood
Preferred Guest please visit www.spg.com/moments. For more information
about Starwood Preferred Guest, including enrollment, please visit
www.spg.com.

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