Supplier web sites vs. online travel agencies: Who’s really winning? | News Archives

Supplier web sites vs. online travel agencies: Who's really winning? | News Archives.

A new report from travel industry research authority PhoCusWright Inc.
reveals that as the online leisure/unmanaged business travel market in
the U.S. has matured, supplier Web sites and online travel agencies
(OTAs) appear to have reached relatively stable market share. PhoCusWright's Online Travel Overview Eighth Edition,
finds that supplier sites account for 61% of the online market vs. 39%
for OTAs in 2008. This balance is projected to hold steady through
2010, although intense competition and tumultuous dynamics underlie
this uneasy equilibrium.

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