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Microsoft Bing: Impact on Google, Expedia

"Microsoft's Bing has recently added a new feature called Price Predictors to its travel searches. It suggests if one should buy now or hold off for a better fare based on how fares are trending. Some analysts believe this will have an impact on companies like Expedia and challenge Google's move into travel search."

Read more at www.hotelmarketing.com

Is Microsoft Unintrusively Adding Search History To Its Algorithm?

"Harry Shum, Microsoft VP of Search Product Development, is presenting a keynote address at the Fourth ACM International Conference on Web Search and Data Mining in Hong Kong Friday, where he will discuss the role of personal search history as a factor in search results, the conference site reported.

Shum will explain the changes being made at Bing and how the engine is using a "Dialog Model that consists of three building blocks: an indexing system that comprehensively collects information from the web and systematically harvests knowledge, an intent model that statistically infers user intent and predicts next action, and an interaction model that elicits user intent through mathematically optimized presentations of web information and domain knowledge that matches user needs."

Complete article on searchenginewatch.com

Google + Bing Confirm that Twitter/Facebook Influence SEO

"As of yesterday, both Bing and Google have confirmed (via an excellent interview by Danny Sullivan) that links shared through Twitter and Facebook have a direct impact on rankings (in addition to the positive second-order effects they may have on the link graph). This has long been suspected by SEOs (in fact, many of us posited it was happening as of November of last year following Google + Bing's announcements of partnerships with Twitter), but getting this official confirmation is a substantive step forward."

Read more at www.seomoz.org