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Hotels Collect Guest Reviews From Facebook

Lodging Interactive, an award winning Interactive and Social Media Marketing Agency exclusively servicing the hospitality industry, announced today the integration of its Guest Review System with Facebook. The Facebook integration enables hotels to collect and share their guest reviews right from their hotel Facebook pages.

“Our Guest Review System continues to gain momentum with hotels, restaurants, and spas since our launch only 3 weeks ago,” said Mr. DJ Vallauri, Lodging Interactive’s Founder & President. “And now with the integration into Facebook hotel pages, hotels have an opportunity to collect and share their guest reviews to over 800 million Facebook users.”

The Guest Review System is an online service that enables hospitality companies to collect, manage and share guest reviews on their own websites. As a result, consumers no longer need to visit third-party review sites to read reviews or to leave their own reviews.

“The Guest Review System is integrated into our Facebook page and it’s a great way for consumers to have instant access to our guest reviews and ratings. Also past guests can share their own reviews via our Facebook page,” said Mr. Ed Reagoso, General Manager of The Grand Wilshire Hotel in West Orange, NJ. “The Guest Review Service allows me to validate all reviews for authenticity and I receive real-time alert messages every time a review is made.”

 

Another benefit of the Guest Review System is that it allows hotel management to respond to guest reviews, which often helps consumers make informed choices. “Nowadays, every hotel should routinely monitor online reviews closely,” added Mr. Vallauri. “This makes our Guest Review System increasingly valuable because it allows management to control online reviews and post responses as needed”.

The Guest Review System is a low cost, turnkey system for any hotel seeking the ability to control its own guest reviews. “There is no programming required and hotels can be up and running in just minutes,” said Mr. Vallauri. “It’s very easy to use and we even offer a free trial with no long-term agreements, hotels can cancel anytime.”

More Information: www.GuestReviewSystem.com

Yelp Hits 20 Million Reviews

User review and search service Yelp is keeping up its brisk growth, and to celebrate that its 20 million reviews, the company created this infographic showing a heat map of all user submissions across the United States.

Even though Groupon, LivingSocial and Google are making great strides in the local space, they’re not really in the reviews business — which still allows Yelp to enjoy explosive growth.

Read the complete article on mashable.com

How to manage your hotel’s online reputation

"Everyone’s got an image to protect. As the hotel industry becomes increasingly subjected to the world of customer reviews, hoteliers have developed a term for protecting that image – it’s called “managing your online reputation.”

Read more at www.hotelmarketing.com

Hotels .com Adds Facebook Comments Plug-In

"Hotels.com said today it has launched a Facebook comments plug-in on its U.S. and U.K. websites.

The plug-in allows Facebook users to leave comments directly on the hotels.com site, which will then appear on their friends’ Facebook news feed. Comments made by friends can be shared in the stream on the hotels.com page."

Read the full article at www.webpronews.com

TripAdvisor survey reveals hotel marketers plans to attract travelers in 2011

"TripAdvisor announced the results of its first annual survey of more than 1,000 U.S. accommodation owners – hoteliers, B&B owners and innkeepers – who revealed their plans to attract travelers in 2011 and increase repeat customers.

According to the TripAdvisor survey, most property owners expect room rates will either hold steady (51 percent) or decrease (four percent), while 45 percent expect rates to increase. Yet, owners appear to be investing in their properties, as 61 percent said they are planning renovations to the interior of their properties in 2011. Forty-two percent of survey respondents said they are planning renovations to the exterior of their properties this year.

Most owners also appear to be embracing online engagement with consumers, as 57 percent expect their social media marketing budgets to increase this year versus last year. Thirty-seven percent with social media budgets expect them to stay the same, and only six percent anticipate social media budget cuts. Meanwhile, virtually all owners surveyed (99 percent) plan to respond to online guest reviews."

Read the full article at www.hotelmarketing.com

How to use negative reviews to effect positive change in your hotel

"With the increasing popularity of user-generated reviews, hoteliers may lament the loss of control over what is being said about us online, but we’re still in full control of how we react. In his latest article, Daniel Edward Craig offers some suggestions for using negative reviews to effect positive change in your hotel."

Read the rest of the article on www.hotelmarketing.com

The New Rules of Handling Customer Complaints

"Want some old advice? The customer is always right. Okay, now you can stick that in your pocket. Today's best service entrepreneurs are looking beyond old axioms in relating to customers. That's because today's best customer service isn't something that can be faked: it's personalized and it has a personality. Do you have the certainty you can harness all the feedback customers will give your company, act on it, and keep your best customers coming back for more? We've compiled highlights of new expert tips from articles in Inc. and guides on Inc.com to help you take a fresh look at making your customers happier and your business better."

Read the complete article at www.inc.com

Online hotel reputation battle continues

"At World Travel Market's seminar “Reputation, Reputation, Reputation – How to manage and respond to what is being said about your hotel online,” hoteliers were warned to ignore their online reputation at their own peril.

Chairperson Pamela Carvell, VP of the Hotel Marketing Association, introduced the topic by emphasizing that “10 billon dollars per annum of the travel business is being influenced by consumer-generated content.

“Word of mouth is now both global and immediate, which presents a major challenge for anyone working anywhere in hospitality,” she said."

via www.hotelmarketing.com

TripAdvisor traffic up 60%

"TripAdvisor has experienced tremendous growth in site
traffic, with more than 40 million unique monthly visitors, according to
comScore Media Metrix July worldwide numbers for TripAdvisor sites, up
60 percent from the beginning of the year. TripAdvisor additionally
features 20 million registered members, up from 15 million in January
2010.

TripAdvisor, already the world’s largest travel site,
celebrates becoming the first travel brand to have more than 40 million
unique visitors in one month."

Read more www.hotelmarketing.com