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Hoteliers Need to Own Their Property Website

HotelSiteXPRESSOwning, not renting, a modern, innovative and affordable hotel website is possible.

The hospitality industry has seen a number of agencies offering hoteliers a low-cost, low-budget website that they can rent. It has been widely noted that these agencies, which promise all of the bells and whistles associated with investing thousands of dollars and development resources, often leave hoteliers in the lurch after the deal is done.

Why? A number of reasons, but perhaps the most important is that agencies that rent hotel websites do not provide hoteliers with true ownership of their content which becomes problematic as explained below.

It should come as no surprise that a hotel’s digital assets should be owned by the property, however, the subject of digital ownership seems to be overlooked by hoteliers doing business with rental agencies. Hoteliers’ ownership should reach past the physical ownership of their property to include their digital content and here is why:

Ownership Means Freedom

Not only do hoteliers have the flexibility of controlling their content, but they have the flexibility of taking an owned website and choosing which vendor or agency works with their property. An owned website that is not built using a proprietary Content Management System (CMS) gives hotel owners total freedom to take their website and work with any number of vendors. A hotel will not be confined to stick with the agreement strictly on the grounds that their website will cease to function if they opt to take their business elsewhere. Unlike websites that hotel owners own, properties cannot take their rental websites with them.

A CMS totally exclusive to any digital  agency is only useful when the relationship with the vendor is strong. Outside of the relationship, if a hotel wishes to move to a different agency, they would be forced to start from scratch or pay a hefty amount of money to convert their site into one which can be moved to another digital agency. That is an exceptional amount of blind trust and control being placed in the hands of the digital agency, with hoteliers having little to no recourse if they are displeased with the service or product they receive.

Ownership Means A True Investment

While low cost and minimal fees are an appealing draw, rental websites are a classic example of a scenario in which one gets what one pays for, but in this case, possibly even less since the ownership of the site and what hoteliers are putting funds toward is not theirs at the end of the day. This doesn’t even take into account the additional shortcomings seen from rented hotel websites such as no search engine optimization, little service or support following the initial set-up, a limited number of site pages, photos or content and so on.

Website Ownership Can Be Affordable

At Lodging Interactive, our award-winning website development team does not believe in holding hotel websites hostage. To offer the industry an alternative solution to renting a property website, we’ve created HotelSiteXPRESS. HotelSiteXPRESS is a website design solution, beginning at just $425 per month, that offers hoteliers high-quality, responsive sites built using WordPress Content Management System that they 100% own. These sites can be up and running in less than 10 days and are the property of the hotel owners who can manage them independently of our service, if they choose.

“Investing in the creation and management of a hotel website should be an investment, the extent of which is to be determined by each property owner individually. However, this investment, no matter how large or small, should result in owning the digital assets of that property. Don’t give away the rights just to save a few dollars when there is a fair, affordable month-to-month solution that allows hoteliers to own their websites completely,” said DJ Vallauri, Lodging Interactive Founder and President.

To learn more, visit the HotelSiteXPRESS website or contact us for additional details on why hoteliers should steer clear of renting a website for their properties.

#AskDJV – Episode 28: How Will Live Streaming Affect My Hotel?

It’s time for episode 28 of the #AskDJV Show. This week, I’m talking about a hotel marketing “game changer” – live streaming. With apps like Periscope and Meerkat more popular than ever, it is important to understand how live streaming can affect your hotel. Watch this week’s video to find out.

Want more #AskDJV? Visit our website to view all of the episodes we’ve posted.

Check back here every Friday for the latest episode and follow me on Periscope (@DJVallauri) and Meerkat.

Do you have a question for me?

Tweet me @DJVallauri using the hashtag #AskDJV, and your question could be featured on the show!

Until next week!

#AskDJV – Episode 27: How to Avoid Negative Hotel Reviews

It’s time for episode 27 of the #AskDJV Show. In this week’s episode, DJ Vallauri discusses how hoteliers can avoid negative hotel reviews for their properties. Take a look:

Want more #AskDJV? Visit our website to view all of the episodes we’ve posted.

Check back here every Friday for the latest episode and follow me on Periscope (@DJVallauri) and Meerkat.

Do you have a question for me?

Tweet me @DJVallauri using the hashtag #AskDJV, and your question could be featured on the show!

Until next week!

#AskDJV Show – Special Episode – Are Vanity Hotel Websites Doorway Pages?

In March, Google announced that they are taking the initiative to shut down “doorway pages”. While this is great news in the world of search results, it is causing confusion among hoteliers, specifically franchisees of branded properties.

Many brands are taking Google’s recent focus on “doorway pages” and confusing property owners by saying that their vanity websites fall into this category. We’ve produced a special episode of the #AskDJV Show to let property owners and franchisees know that this is absolutely not the case. Your vanity website is not, by Google’s own definition, a “doorway page”.

Doorway pages are sites that are set up to game the system. Doorway pages provide no real value to users and utilize unethical practices like “keyword stuffing” in order to achieve search engine rankings and take visitors to another website. Google says “[t]hey are bad for users because they can lead to multiple similar pages in user search results, where each result ends up taking the user to essentially the same destination.”

A property’s own proprietary vanity site offers a wealth of information to site visitors — from hotel policies to nearby attractions and everything in between. Watch the special edition of the #AskDJV Show for more information as well as how you as property owners can respond if your brand tell you that you are required to shut down your vanity site because it is a “doorway site”.

What hoteliers need to know about “doorway pages”:

– They are spam pages that have zero content or value for users and acts as a gateway to another page.
– They are landing pages that act as a funnel, offering little to no new web content for site visitors.
– They use “spam” techniques to gain high search rankings like keyword stuffing and black hat SEO.
– Vanity sites offer relevant content that site visitors find useful, thus they are not considered “doorway pages”.

Push back against your brand’s attempt to classify your vanity site as a “doorway page”. Explain that you are spending your own money, outside of the franchise fees, to promote your property and drive more business to the brand website. After vanity site visitors select your property, they are taking to the brand website to book their reservation, not some other OTA.

Continue to evolve and market your property against your competitive set. You need to differentiate your hotel from not only other brands, but sister brands under your own brand’s umbrella. Property owners, you should still utilize vanity sites to differentiate yourself and share what is unique about your guest experience. This is particularly important given that your property’s page on your brand’s site is built from database driven content and looks exactly the same as every other branded property listed there.

Please feel free to reach out to me with any questions. I’m happy to help any branded property better understand the truth about “doorway pages” as well as why your propriety vanity site is essential to your business and the furthest thing from one.

– DJ Vallauri
Founder & President, Lodging Interactive

#AskDJV – Episode 24: Tips on Social Media Engagement

Thanks for watching this week’s episode of the #AskDJV Show! In Episode 24, I’m sharing tips for how to jump-start your hotel’s social media engagement.

Want more #AskDJV? Visit our website to view all of the episodes we’ve posted.

Check back here every Friday for the latest episode and follow me on Periscope (@DJVallauri) and Meerkat.

Do you have a question for me?

Tweet me @DJVallauri using the hashtag #AskDJV, and your question could be featured on the show!

Until next week!

 

#AskDJV – Episode 21: Real-Time Marketing: How Does it Affect the Hotel Industry?

On this week’s episode of the #AskDJV Show, I’m talking about real-time marketing and how it affects the hotel industry.

 

Want more #AskDJV? Visit our website to view all of the episodes we’ve posted.

You can also check back here each Friday for the latest episode.

Do you have a question for me?

Tweet me @DJVallauri using the hashtag #AskDJV, and your question could be featured on the show!

Thanks for watching!

 

Catch DJ Vallauri Livestreaming on Meerkat & Periscope!

You know DJ is on Twitter and on YouTube where he answers your questions each week on the #AskDJV Show, but did you know you can catch DJ livestreaming his adventures on Meerkat & Periscope?

Follow Lodging Interactive’s Founder & President on Meerkat by simply clicking the button below.

DJ Vallauri on Meerkat

 

Search @DJVallauri in Periscope to follow him there!

Oh, and while you are at it, follow Lodging Interactive on Twitter too!

#AskDJV – Episode 16: Do You Need Hotel SEO If You Have PPC?

Today’s episode marks week 16 of the #AskDJV Show!

In episode 16, I answer the question: “Do you need hotel SEO if you have PPC?”

Want more #AskDJV? Visit our website to view all of the episodes we’ve posted.

You can also check back here each Friday for the latest episode.

Do you have a question for me?

Tweet me @DJVallauri using the hashtag #AskDJV, and your question could be featured on the show!

Thanks for watching!

 

#AskDJV – Episode 15: Social Customer Service

It is week 15 of the #AskDJV Show! In this week’s episode, I am talking about how you convince your General Manager to give you the resources needed to properly manage your social media marketing and social customer service opportunities.

Want more #AskDJV? Visit our website to view all of the episodes we’ve posted.

You can also check back here each Friday for the latest episode.

Do you have a question for me?

Tweet me @DJVallauri using the hashtag #AskDJV, and your question could be featured on the show!

Thanks for watching!