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6 Tips to Increase Your Facebook EdgeRank and Exposure

Ever wonder why you can have 548 friends on Facebook, yet only 15-20 show up in your news feed? It’s not that those other friends have stopped using Facebook; chances are they’re still there. It’s just that they aren’t showing up in your news feed.

If you haven’t noticed, there are now two settings on your Facebook news feed: “Most Recent,” which shows most of the content published by your Facebook friends in chronological order and “Top News,” which filters content based on EdgeRank.

Friends and fan pages with a high EdgeRank are more likely to show in your “Top News” stream. Users with a low EdgeRank may not even show in your “Most Recent” news feed.

For businesses or others looking to market, promote or just interact through Facebook, the implications of this change are huge. “Top News” is the default setting, so unless a friend or fan changes their default, it’s quite possible that they will never see your updates. No matter how good the content, no matter how well you manage your Facebook page, EdgeRank might be holding you back.

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How To Use Facebook Answers As Free Research

When the new Facebook Questions launched in March, the assumption was that individuals would mostly use the new tool, for things like restaurant recommendations and favorite movies — two examples given on the social media giant’s site.

However, communicators, public relations professionals and marketers are taking the lead in putting Facebook’s new polling feature to the test, using Questions as a fast and inexpensive market research tool.

Page owners can access Questions by logging into their page and then heading to the Questions page to enable the feature.

 

Snapshot In Time

Because Facebook Questions is so easy to implement, it’s a boon for small businesses who can’t afford in-depth market research. Questions offers a quick and easy way to get fans responding by using multiple choice questions as opposed to fill-in-the-blank.

Many small businesses have used the Questions feature to simply take the temperature of their fans. Some examples:

  • A sports bar wants a sense of which game to feature on TV that night
  • Which ice cream flavor should be featured that week at the local ice cream parlor
  • A music station wants to know the hottest song of the week

Like any good marketing tool, Questions can help customers feel engaged, and there’s an added boost to the customer base when they see the impact of how they answered by seeing their favorite ice cream on display.

Or, if a brand doesn’t act on the fan recommendations, Questions has a comment feature where voters can weigh in.

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CoMMingle Offers Free Social Media Marketing Audit

CoMMingle by Lodging Interactive, an award winning leading interactive
and social media marketing agency servicing the hospitality industry,
today announced it is offering a free social media marketing audit
service to hotels.

To get your free social media marketing audit, visit www.CoMMingle.me


Podcast: CoMMingle Social Media Marketing For Hotels

Hot out of the studio, we're pleased to release our CoMMingle Social Media Marketing for Hotels podcast.  Twelve minutes you can listen to online or download into your iPod!

Lodging Interactive  makes sure your ears and eyes are tuned into the ever changing, ever important marketing component of "Social Media" and the impact it can have on your property.  Get Tips on how to measure the reach of your Social Media footprint.

Visit CoMMingle  and see how we can assist you in the jungle of Social Media vines most hoteliers get tangled in…It's all here on HotelCast 2.0!