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April 21, 2015: Google Mobile Ranking Affects Hotels

Google Mobile Ranking Algorithm takes effect today.

You have heard it called “Mobilegeddon” and the “Mobile Ranking Showdown” and even “SEO-Pocalypse”.

Everywhere, the sky is falling as the “Chicken Little of SEO” appears in Google’s latest Mobile Ranking update.

What does it mean for your hotel website?

Why will this affect your hotel search engine rankings?

It should come as no surprise (to anyone with a website) that Google would eventually penalize website owners who are not up to date with the latest technologies, and here’s why:

  • Google’s mantra “Do No Evil” means they are looking out for the site visitor’s best interest. Is it in your best interest to find a website that you cannot see with your Mobile device? Of course not!
  • If you do not have a mobile website or are not in the process of designing one, you are missing out on more than one fourth of the global population (2 Billion Consumers Worldwide) according to eMarketer:

emarketer_MJBlog

  • If you look at the Global Digital Snapshot, there’s more to mobile rankings than just your website. Social media plays a huge part in driving site traffic. If your website is not responsive or designed for mobile, you are losing your chances to increase direct bookings, keep your current market base as well as gain overall market share.

was_MJBlog

What should you do if your hotel website is not mobile?

  • Create a responsive or mobile website. While there is no guarantee that it will help your Search Engine Rankings, you have to update your website to include the larger audience or you will be left in the dust.  This is no longer an option, but a MUST HAVE in the digital world of today.
  • Include social media marketing in your current strategy. Gone are the days when Social Media was an option.  Your guests want to hear from you and they want to be able to get instant responses (or as close to it as possible).
  • Remember that SEO is paramount. After all, you don’t forget how you found this article. SEO is essential to the implementation of your new mobile website design and higher search engine rankings.

While no one can guarantee you high search engine rankings, you will be guaranteeing that your competitors with mobile-friendly website will have the upper hand in at least one way. Don’t fall behind the standard when it can be prevented. Follow the above steps and contact us today. Lodging Interactive will help you stay in touch with your current guests and help you garner new ones as the digital marketing landscape changes.