"Facebook isn't lavishing kisses on Foursquare, Gowalla, Google or any other company with a mind to compete in making money from local businesses with its new Facebook Deals service.
Facebook Deals connects U.S. consumers with local businesses via the Facebook Places check-in social service. iPhone users must install the Facebook for iPhone 3.3 application, touch "Places" and then "Check In."
Nearby stores participating in Facebook Deals will display a yellow icon. iPhone users can view the deal and check in to claim it, then show their phone to the cashier to receive the gift or discount. Starbuck's, McDonald's, Gap and some 20 other stores are currently enrolled in the Deals program.
Consumers who check-in via Deals get free or discounted goods, or have donations sent to charities. Businesses can lure both new and returning patrons, explained Tim Kendall, director of monetization for Facebook, during the Deals launch Nov. 3."