Benchmarking Survey Finds Rapid Movement into Social Media for Online Marketing Initiatives

"An analysis by a Cornell University researcher finds that hospitality firms rated Facebook, Twitter, and YouTube as the most effective online marketing channels.

The research surveyed a total of 426 marketing executives, drawn from the Travelcom conference and Center for Hospitality Research databases, with support from Vantage Strategy and iPerceptions. The report summary will be presented Thursday morning (March 31) at the Travelcom conference in Las Vegas, and the full study will be released by the Cornell Center for Hospitality Research."

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CoMMingle by Lodging Interactive Introduces Its Social Media Connector Toolbar for Hotels


CoMMingle, the social media marketing division of Lodging Interactive, an award winning Interactive and Social Media Marketing Agency exclusively servicing the hospitality industry, today introduced its Social Media Connector Toolbar for hotels.  The Social Media Connector Toolbar enables hotel websites to ‘pull in’ social media website content maximizing on-site visitor time.

“With the introduction of our CoMMingle Social Media Connector Toolbar properties can now present their social media content and user generated reviews on their own websites maximizing their website visitor retention,” said Mr. DJ Vallauri, Founder & President of Lodging Interactive, CoMMingle’s parent company.

While the CoMMingle Social Media Connector Toolbar can be customized to pull in any website content, the standard configuration includes:

• Hotel’s Trip Advisor user reviews
• Hotel’s Expedia user reviews
• Hotel’s Yelp! user reviews
• Hotel’s Google Places page
• Hotel’s Facebook business page
• Hotel’s Twitter feed
• Hotel’s YouTube videos

 Sample CoMMingle Social Media Connector Toolbar:




Hotel’s Facebook wall posts are presented:




Hotel’s Google Places page information is presented:





Hotel’s Expedia user reviews are presented:



Visit to view the CoMMingle Social Media Connector Toolbar in a live environment.

 The CoMMingle Social Media Connector Toolbar is a value added service for  CoMMingle clients and is offered at no additional charge.

For more information on how your hotel can benefit from the CoMMingle Social Media Marketing Services, please visit or call us at 877-291-4411.