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3 Things Hoteliers Must Budget for in 2015

What every hotelier should consider and budget for in 2015.

Hotelier Budget GraphicGiven recent trends, digital marketing is set to become a majority piece of the budget pie by 2019. In a world of increased mobile use and expectations of rapid online responses from properties and brands, hoteliers need to stay on trend with digital spending when planning their 2015 budget, making certain three areas of web-based marketing are well addressed next year.

3 Things Hoteliers Must Budget for in 2015

Complete Online Reputation Management

Managing your online reputation isn’t as simple as making sure you monitor what guests are saying on review sites. While monitoring and responding to reviews is still a vital part of maintaining a healthy online reputation, they go hand in hand with social media marketing and social customer care on sites like Twitter. Hotels need to budget for the ability to actively listen 24/7/365 and respond quickly to inquiries and issues in order to meet guest’s expectations and stop any problems from escalating and reaching review sites.

Tools to Capitalize on Website Visits

The research is clear, how your website looks and how responsive it is says a lot about how you regard your customers. Mobile and tablet use is increasing steadily and more and more consumers are purchasing from these devices and they want a seamless experience. Hoteliers need to consider budgeting for a responsive design website or converting a recently-built, non-responsive site so that your content is accessible across any platform or device. This budget essential might not be as large of a budget item as you may think.

A Strategy for Travelers to Find Your Site When Searching

The ABCs of a searchable web presence — SEO, SEM and PPC — should be key parts of your 2015 budget. Properties can have the best looking website out there, but if their content isn’t optimized and doesn’t keep search in mind or they don’t have effective PPC advertising in place to drive traffic, it is all for naught. Don’t get left behind in a sea of thousands of hotel and travel sites. Budget for these vital campaigns as well as content marketing services to make sure your property is a top search result.

“Hotels are turning to digital marketing more than ever to find leads, retain guests and engage with the masses,” says DJ Vallauri, Founder and President of Lodging Interactive. “As 2015 budgets are being drafted and debated, hoteliers must keep in mind how vital their online presence — be it their website, social media profiles or responsiveness to reviews or questions — is to their property’s success. These are key budget pieces no matter at what scale you are doing business online.”

Lodging Interactive is an award-winning digital marketing agency that provides a complete suite of creative website solutions, digital advertising strategies, and social media marketing exclusively to independent, boutique and brand hotel properties.

To learn more about our customized digital solutions or to partner with Lodging Interactive in 2015, please contact info@lodginginteractive.com or call 877-291-4411 ext. 701.

Lodging Interactive Wins Travel Weekly’s Magellan & W3 Awards For Excellence

Lodging Interactive, an award winning Interactive and Social Media Marketing Agency exclusively servicing the hospitality industry, today announced it has won two prestigious industry awards for its work on the Wyndham Garden Hotel New York Time Square South.

“The Travel Weekly Magellan Awards honor the best in travel and acknowledge the outstanding web designers behind it all,” said Mr. DJ Vallauri, Founder & President of Lodging Interactive.  “Our team is honored to, once again, have been bestowed the prestigious Travel Weekly Magellan Award.”

Lodging Interactive was also awarded a W3 Silver Award for design excellence from the International Academy of The Visual Arts. The W³ Awards honors creative excellence on the web, and recognizes the creative and marketing professionals behind award winning sites, marketing programs, and video work created for the web. The W3 Awards received over 3,000 entries from Ad Agencies, Public Relations Firms, Interactive Agencies, In-house creative professionals, Web Designers, Graphic designers and Web Enthusiasts.

Lodging Interactive Launches Brand Field Marketing Services

Just announced the launch of our new Brand Field Marketing Services for hotel franchisees.  Even if a your branded hotel doesn't have a website…we can help you optimize your brand.com pages.  Check it out.

>> Click to read more: Lodging Interactive Launches Brand Field Marketing Services

 

Optimizing Your Google Places Page

 As increasing number of searches have local intent behind them, Google is showing Places listings in many more SERPs. This presents an opportunity to either gain a spot on the first page for many businesses or to gain more space on the first page for companies already ranking on the first page. Here are five things that I’ve seen impact rankings in Google Places.

Completeness & Consistency

There are several fields to fill out when creating or editing and some of them may not seem like they are really necessary. Google wants to give users the best experience possible; in most circumstances the user will have a better experience if there is more information present on the Places page. This means not only filling out the required text fields but also the optional ones:
 
  • Email address
  • Website
  • Description
  • Categories
Further, you should make sure the hours are accurate, that you have filled out additional details, as well as uploading photos and videos of your business. While these may seem auxiliary, they all count towards profile completeness and should be submitted. When filling out your profile, be as thorough as possible, doing much more than the minimum required.
 
Think about it like being back in in school and writing a paper; you'll pass doing the minimum set forth but a little extra effort can go a long way. Don't fill out some of the extra details, fill them all out; and don't just add one photo, add several photos.

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6 Tips to Increase Your Facebook EdgeRank and Exposure

Ever wonder why you can have 548 friends on Facebook, yet only 15-20 show up in your news feed? It’s not that those other friends have stopped using Facebook; chances are they’re still there. It’s just that they aren’t showing up in your news feed.

If you haven’t noticed, there are now two settings on your Facebook news feed: “Most Recent,” which shows most of the content published by your Facebook friends in chronological order and “Top News,” which filters content based on EdgeRank.

Friends and fan pages with a high EdgeRank are more likely to show in your “Top News” stream. Users with a low EdgeRank may not even show in your “Most Recent” news feed.

For businesses or others looking to market, promote or just interact through Facebook, the implications of this change are huge. “Top News” is the default setting, so unless a friend or fan changes their default, it’s quite possible that they will never see your updates. No matter how good the content, no matter how well you manage your Facebook page, EdgeRank might be holding you back.

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Lodging Interactive Spring HotelCast2.0 Is Launched – Listen Up

We've just launched our Spring HotelCast 2.0 Podcast which is full of Social Media and Online Marketing insights.  Please click on the link below to listen online or to our Podcast or to download it into your iPod or MP3 player.

>>Click Here to Listen to the Lodging Interactive Spring HotelCast2.0<<

 

 

TripAdvisor legal threat group reaches 300 hotels

"Over 300 hotels are now involved in a potential legal
action against TripAdvisor, a figure which has doubled in just four days
after the initial group was first revealed, writes Tnooz.

The group is considering the action on both sides of the
Atlantic Ocean after growing increasingly concerned about alleged
defamatory reviews appearing on hotel pages on the user generated
content-driven site."

Read more at www.hotelmarketing.com

Lodging Interactive Wins Top Honors at 2010 Interactive Media Awards Winning Multiple Design Awards

Lodging Interactive, a leading Internet Marketing Agency exclusively servicing the hospitality industry, today announced that is has been awarded multiple awards of Outstanding Achievement in Website Development by the Interactive Media Awards for its work on the Homewood Suites Chicago and Flatotel New York City websites.  The honor recognizes that both design and development projects met and surpassed the basic standards of excellence that comprise the web's most professional work.  Both websites were honored specifically for excellence in the Hotel/Resort category.

Read more…